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Money buys success but little else.
There's much wrong with the modern game. Still, for all the ugliness of £300k a week loanees and corrupt governing bodies, football does spread the tabernacle of peace among all the dwellers on earth.
And let us say Amen!
It literally crowds the senses across digital media taking attentions away from war and pestilence everywhere its syndicated.
The word Messi must cross more cultural and language boundaries than any other.
Football's size in commercial terms, it's power for our attention and disproportional importance make it more "real" than it used to be.
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Is American soft power declining? Yeah, it started with Abramovich buying into London.
But the more money in the game, the more fragile it becomes. How can it keep growing? Won't it stagnate and start to look stale if the money flatlines? The growth is unsustainable. There's a tendency to tinkering. Football's governing bodies will mess it up. Civilisation usually ends in self-destruction. It'll be trashed just to be rebuilt again.
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What unites people more than anything else? It starts with World and ends with Cup. It starts with Champions and ends with League.
Football's constituency is wider than religion. How about a role for the Beautiful Game in the United Nations?
Maybe Bill Shankly will be proved right - one day.