Kevin Hatchard of Sportsmedia believes there's no method to this madness at all.
If Joe Kinnear is the answer, many horrified Newcastle United fans are wondering what on earth the question could have been.
Four years after leaving the Magpies’ managerial hot-seat because of a heart problem, 66-year-old Kinnear has bumbled his way back into St. James’ Park with all the grace and verbal dexterity of Manuel from Fawlty Towers.
Kinnear revealed on Sunday that he had been offered the role of Director of Football, but it took until Tuesday for the Magpies to sheepishly confirm the appointment. Kinnear’s initial statement dripped with bravado – he announced his intention to make Newcastle “far better than they are now”, and lauded himself as a “good tactician and a very good judge of a player.” He also suggested he would have the final say on transfers and would get rid of players who aren’t good enough.